Given the ongoing popularity of Fabletics, one can readily assume that current Chief Executive Officer (CEO), Don Ressler, knows a thing or two about running a successful enterprise. More than assume, it’s apparent because Ressler has spent the majority of his life, dabbling in entrepreneurship.
Early on, Don Ressler possessed an overwhelming interest in eCommerce. He would later combined this interest with a love of fitness and opened his very first online venture, FitnessHeaven.com. Building upon the triumph of his health and fitness portal, Ressler quickly formed another company with a very young, talented 19-year-old gamer. This teenager, Adam Goldenberg would become the (COO) of the newly formed, Intermix Media. In 2005, after generating millions of dollars of revenue from eCommerce profitability, Intermix was sold to the larger conglomerate, News Corp. The two left the company shortly afterwards, due to News Corp failure to continue building Intermix’s profit model.
Don Ressler and Adam Goldenberg quietly and efficiently built another successful business, this one bigger and better than Intermix. In 2012, the new company, Intelligent Beauty, was on pace to reaching the half billion dollar sales mark; without a great deal of brand recognition.
In 2013, the co-founders of Intermix Media and Intelligent Beauty joined forces with actress, Kate Hudson to form an athletic sportswear company that looked to fill the gap between luxury brands and affordability. Fabletics is a partnership brand, which is combined with the company, JustFab. Adam Goldenberg and Don Ressler retain equal billing at the helm of the companies as co-CEOs. Fabletics is an alternative brand for active women, who want to look “fabulous” but can’t afford brands such as Nike or Lululemon.
Ressler’s other company duties, include co-CEO of JustFab. Inc. with Adam Goldenberg. In an August 16, 2016 press release, the company announced a name change to TechStyle Fashion Group. Prior to this announcement, JustFab was a lifestyle brand, with several key persons linked to its success.
There are a portfolio of companies, which includes Fabletics, JustFab (TechStyle Fashion Group) FabKids and Shoe Dazzle. In a statement that accompanied the name change, Goldenberg was quoted as saying, “Our new corporate identity captures the essence of what JustFab has become- where Fashion Avenue meets Silicon Valley.” The changes at JustFab were under wraps for some time, with the evidence coming prior to the announcement, with the hiring of Shawn Gold for a freshly unveiled position, corporate marketing officer. See: http://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/#e8463767e63f