The landscape of the world wide web is a dangerous one if you are not careful. Branding has come to the forefront of every major business. Attributing a personality to a company or product feels more real and more personal.
What if you aren’t a business or product? What if you want your services or identity to reach the masses through online content? You can do the same thing. It’s a lot of work, but the pay off is worth it. Not only can you use branding, but you absolutely should.
The rewards of personal branding are through the roof. The risks, however, are also a present reality. When you choose the positives of personal online identities and branding, you also choose the negatives.
Customers and consumers now have access to what you’ve said and done online. They can take pieces of your internet past and put together a presumption of your character that doesn’t have to be true or entirely honest.
The catalyst for this behavior could be a mistake or a public action that you regret. It could be an event that a reader or watcher simply doesn’t understand and judges based on the action and not the steps taken to get there.
The actions that cannot be undone lead to reputation alteration. The work that you’ve put into your name and your profession can be taken away in an instant. How do you combat that kind of destruction? What are you options?
Personal branding essentially is reputation.
Online reputation management is an up and coming industry in itself. The ability to combat the kind of damage a handful of people can do is valuable and necessary. A lot of it has to do with the work that already goes into personal branding and content creation. It is just one more way to carefully present yourself to communities, websites, and groups.
You may have heard of it referred to as ORM or Rep Management. It is commonly used for companies or businesses, but if you are serious about the influence your name carries, it can work for you.