Lime Crime is a vegan makeup company that is famous for its bright colors and bold lipsticks. The founder, Doe Deere, started the company so that she could have makeup that matched her eccentric wardrobe. She marches to the beat of her own drum, and wants others to the same.
Deere was born in Russia, and has always been a fun, makeup-loving person. All of her life she has been an entrepreneur- in elementary school, she made money by selling temporary tattoos to her classmates. When she was just 17, she moved across the world to New York City to pursue her passion of music. She met her husband and current president of Lime Crime through her band.
Even with her busy life, Doe Deere was able to share her morning routine. She wakes up at 8:30 AM every morning. The first thing she does is drink a big glass of water. She lives in Los Angeles, so it’s important for her to stay hydrated. After her water, she will eat a light breakfast. Grits are her favorite first thing in the morning, but she also loves yogurt, fruit, and freshly squeezed orange juice. After breakfast, she stretches or exercises, and then gets right to work. She checks her phone to get caught up on what’s happening in the world. After that, she gets onto Lime Crime’s internal chat system and talks with her company.
As a makeup CEO, Deere must do her makeup, of course. Doe loves to listen to music while she does her makeup, as it gives her a good vibe. Her hair is always dry in the morning because she washes it at night. This enables her to easily do her classic style of big, bouncy curls, which she uses a curling iron to do. After her hair, she washes and moisturizes her face. Now, for the makeup! She always starts with foundation. Although Lime Crime does not currently sell foundation, Deere assures that it will be coming soon. After that, she sets her foundation, fills in her brows, and then applies blush and lipstick. This is Deere’s whole morning routine, and she says that it works out just fine for her! Learn more: http://thestoryexchange.org/doe-deere/