How Fabletics Has Used Online Word of Mouth to Stand Apart From Other Brands

Starting out as a new offering in the competitive world of women’s fashion, Fabletics had the celebrity power of spokeswoman Kate Hudson to help the brand stand out in a crowded marketplace, but not much else. To create a distinctive narrative for the brand and increase consumer confidence in the product, Fabletics used the power of crowd promotion. This approach worked across several channels to connect with consumers, making the brand an unprecedented success.


One of the ways that Fabletics encouraged consumer confidence was through reviews on popular sites where potential consumers were likely to visit. These reviews helped consumers feel confident about the quality of clothing they would receive, the speed of shipping and the price of the monthly subscription service. With firsthand reviews from customers who had already tried the athletic wear offered by the company, new buyers felt less hesitation signing up for the service. This removed some of the common objections potential customers may have had about signing up for this new product.


Another tool used by the Fabletics brand is promotion on social media channels. In addition to creating high quality social media posts that showed Kate Hudson herself wearing the clothes, the brand encouraged real users to post pictures of themselves on social media channels. This helped potential customers of all sizes see that the clothing could work on their body shapes, not just ones similar to Hudson. Using hashtags and clever promotions, the brand grew to enjoy a large and active social media following.


This use of everyday tools to connect with fans is part of what has helped Kate Hudson transition from movie star to fitness wear business woman. With an approachable image and personal brand, the mom of two was a perfect choice to partner with Fabletics and bring it to success. Her casual, athletic everyday style helped give her endorsement of the brand authenticity that resonated with consumers.


New customers who want to get started with the Fabletics monthly subscription service can begin by taking a quiz on the Fabletics website. The Lifestyle Quiz asks questions about what kind of workouts the user plans on doing, her personal style and favorite colors or patterns. Using the information provided, the service chooses the right outfits to send the customer each month. This helps the customer get an unlimited supply of athletic wear at an affordable price, without leaving the comfort of home.

Fabletics’ Focus On The Customer

Co-founded by iconic actress and mother of two Kate Hudson, Fabletics has recently made a substantial impression on the Activewear industry due to its showcasing of crowdsourced reviews. Fabletics has gained a significant advantage in the industry due to their decisions to leverage the ever-growing supply of crowdsourced reviews from their customers. The prominence of these reviews drives business towards Fabletics and has pushed them a step above the rest when it comes to their corporate image.



The Importance of Reviews

Any modern business needs to leverage the power of the crowd if they wish to be truly successful. The image of a company is no longer determined by what the company says about itself, but rather what the people say about that company, and what their reviews say about the company’s product. Fabletics takes this trend and uses it to their advantage in order to bring more business to their company.


The company has capitalized on this trend by focusing heavily on their customers. The popularity of crowdsourced review aggregation sites and the trust that consumers express for them cannot be understated. It’s this popularity and trust that can help bring businesses to the forefront of the market when they focus on garnering positive reviews. Authentic reviews are a powerful tool to bring in additional revenue and customers, improve search rankings for the business, and provide insight on the opinions of their customers.



Fabletics Firmly Focuses On Their Customers

There are few companies who understand the importance of utilizing positive reviews as well as Fabletics. Their website prominently features positive crowdsourced reviews written by real customers, as well as taking those reviews to heart, and trying to look at their business from the perspective of their customers. The reviews not only provide valuable feedback to the company, but also provide a gateway to potential customers, drawing them in as potential customers.


Fabletics was founded in order to empower and inspire women, and now with its current focus on crowdsourced reviews and the feedback and opinions gained from their customers, they strive to maintain an excellent relationship with their customers in addition to a fantastic selection of products.



Kate Hudson’s Fight For Affordable Style

An iconic actress, mother of two, and a fashion tastemaker, Kate Hudson is the co-founder of Fabletics. Hudson strives to bring motivation and inspiration as well as support to women around the globe trying to live healthy and active lives. Her passion for empowering women and helping them to reach new heights is part of what led Kate to co-found the company.


The company was originally founded due to a gap in the market. While stylish and luxurious athletic wear was abundant, there were no companies which offered both a stylish and luxurious athletic-wear option that was also available at a reasonable price. Fabletics was founded in order to close that gap and provide stylish sportswear at a price you can easily afford. You can take the Lifestyle Quiz to find out which Fabletics gear may be right for you.

Whitney Wolfe Gives Bumble a Face Lift

Whitney Wolfe is giving Bumble access to a whole new level of social media. She has created the type of app that has a headquarters in Texas. Whitney Wolfe is the type of person that keeps people excited about dating. Wolfe has been in Southern Italy getting hyped about all that is happening with Bumble, and she has shown that a wedding can truly be a joyous celebration.

She has interviewed in many different circles, and people notice that she is a fast talker that seems to have such an innovative spirit. People that see her interviews realize that the wheels are always turning. She is always thinking about what she can do next. This is the surefire sign of a mastermind at work.

Whitney Wolfe has been showing off pictures of extraordinary wedding, but her adversaries should make no mistake about it. Whitney Wolfe is still on the prowl to become the dominant force in social media. She wants to become the dominant player in the dating app industry, but she also wants to take hold of all the social media concepts that have become popular over the years. Whitney Wolfe wants people to have access to Bumble Bizz for networking purposes. She always wants people to have access to a world of friend finding through Bumble BFF.

Whitney Wolfe is definitely showing herself to be one of the top leaders in the social media industry app, and people cannot help but to take notice of what she is doing. Her time has become very important because she is competing against major players in the social media industry. Even though she got married recently she is still putting forth the effort to stay on the cutting edge when it comes to technology. For more info about us: click here.

Whitney Wolfe has put the time in to start an app where dating was the central focus in the very beginning. Now that she is married her focus may be shifting as she looks for better ways to improve her standing in the social media industry in general. She does not want to be someone that is simply known for a dating app alone. This has been a good start, but Whitney Wolfe clearly has her mind set on a much larger audience. Her ability to branch out will allow her to have more of a dominance as she competes against other companies like Facebook and Twitter.

How Fabletics Used The Power of The Crowd to Realize an Exponential Growth

Although Kate Hudson is famously known for her outstanding acting career, she is also passionate about fashion and leading a healthy lifestyle. Her passion drove her into co-founding Fabletics, alongside Don Ressler and Adam Goldenberg, in 2013. Fabletics is an innovative activewear company that prides itself on offering stylish and high-quality outfits at reasonable costs. According to the company, Fabletics clothing is designed to encourage men and women to stay active in whatever tasks they are performing. Kate often samples out some of her favorite Fabletics outfits in an assurance drive aimed at confirming to consumers that Fabletics sells only quality products.

Since its foundation in 2013, Fabletics has witnessed an exponential growth. It is reported that the company has grown by over 200% since its launch. Additionally, the company has reported $235 million in revenues. Initially, the company targeted the US, but it has since expanded its market to some states in the United Kingdom, Canada, and Australia. Two years after its formation, the company confirmed it had shipped over one million orders. Recently, the company increased its target market by introducing a fashion line for men.

What informed Fabletics’ impressive growth? The answer to this question can be many things, but key among them is the company’s innovative use of the power of the crowd. The company came to terms with a consumer behavior: many consumers are increasingly basing their purchases on crowd-sourced reviews. A consumer would rather purchase an expensively priced item that has positive reviews than a cheaper alternative that lacks or has some negative reviews. Positive reviews have been associated with increased customer retention and loyalty for a company’s products across all industries.

With the growing trend of online shopping, Fabletics appreciates the implications online reviews could have on a company. According to a recent BrightLocal study, over 84% of consumers equate online reviews to a brand endorsement from the person they know and trust in real-life. Consumers have been associated with skepticism when it comes to traditional marketing and advertising. Fabletics is well aware of this fact, and it has a website to increase its visibility to its clients as well as constant positive reviews of products from the likes of Kate Hudson who are role models to many clients.

Kate has invested her best effort into making Fabletics the best Athleisure Company. She was excited to assist since the first day the company launched its operations, she reviewed budgets and provided social media guidance. Kate is currently involved in the design process, and her ideas are what keep the outfits popular. Many consumers can associate Kate with many outfits availed by Fabletics; she encourages them to take Lifestyle Quiz to find out which Fabletics gear is best for them. She has been described as “approachable, doesn’t take herself too seriously, and has a very active lifestyle,’’ by Gregg Throgmartin, Fabletics president.