How Fabletics Has Used Online Word of Mouth to Stand Apart From Other Brands

Starting out as a new offering in the competitive world of women’s fashion, Fabletics had the celebrity power of spokeswoman Kate Hudson to help the brand stand out in a crowded marketplace, but not much else. To create a distinctive narrative for the brand and increase consumer confidence in the product, Fabletics used the power of crowd promotion. This approach worked across several channels to connect with consumers, making the brand an unprecedented success.

 

One of the ways that Fabletics encouraged consumer confidence was through reviews on popular sites where potential consumers were likely to visit. These reviews helped consumers feel confident about the quality of clothing they would receive, the speed of shipping and the price of the monthly subscription service. With firsthand reviews from customers who had already tried the athletic wear offered by the company, new buyers felt less hesitation signing up for the service. This removed some of the common objections potential customers may have had about signing up for this new product.

 

Another tool used by the Fabletics brand is promotion on social media channels. In addition to creating high quality social media posts that showed Kate Hudson herself wearing the clothes, the brand encouraged real users to post pictures of themselves on social media channels. This helped potential customers of all sizes see that the clothing could work on their body shapes, not just ones similar to Hudson. Using hashtags and clever promotions, the brand grew to enjoy a large and active social media following.

 

This use of everyday tools to connect with fans is part of what has helped Kate Hudson transition from movie star to fitness wear business woman. With an approachable image and personal brand, the mom of two was a perfect choice to partner with Fabletics and bring it to success. Her casual, athletic everyday style helped give her endorsement of the brand authenticity that resonated with consumers.

 

New customers who want to get started with the Fabletics monthly subscription service can begin by taking a quiz on the Fabletics website. The Lifestyle Quiz asks questions about what kind of workouts the user plans on doing, her personal style and favorite colors or patterns. Using the information provided, the service chooses the right outfits to send the customer each month. This helps the customer get an unlimited supply of athletic wear at an affordable price, without leaving the comfort of home.

Madelaine Petsch Reveals Her Lime Crime TV Secret

The Netflix produced TV series “Riverland” has just completed its second season with the iconic residents of this Archie Comics universe making their way to screens in a more adult way than many could imagine. One of the characters to have quickly been taken into the hearts of fans is Cheryl Blossom, one of the wealthier residents of the town who likes to show off her expensive clothing and toys; Cheryl Blossom is played by Madelaine Petsch, who recently explained one of her main cosmetics secrets in bringing the character of Cheryl to life is the use of Lime Crime Red Velvet Velvetine Matte lipstick.

The character of Cheryl Blossom is already on her way to achieving legendary status with her deep red lips one of the trademarks of the look of the character. Madelaine Petsch explained the amount of kissing and long hours on set mean the use of Red Velvet from Lime Crime has been a bonus for herself and members of the makeup team who do not need to reapply this long-lasting liquid lipstick on a regular basis throughout the day. Although the lipstick is described as kiss-proof. Madelaine Petsch revealed a layer of lip balm added to the lipstick makes it smudge proof throughout each day of filming.

Lime Crime has developed a loyal fan base over the course of its short life as a cosmetics manufacturer and has proven it is possible to successfully market cosmetics over the Internet. The range of cosmetics available from Lime Crime has been expanding over recent years with the Velvetine Matte line becoming one of the most popular produced for its fast-drying nature to create a consistent look over the course of a day; the signature looks at Lime Crime are those colors unique to this vegan and cruelty-free company known for producing deep blues, purple, and orange cosmetics not commonly created by traditional cosmetics manufacturers.