Lori Senecal is renowned for her prowess in digital marketing. She has created marketing ads over the years that have driven her clients to the top. During her tenure as President at McCann Erickson, she created ads for top companies, including Coca-Cola and Xbox. She took her prowess to Kirshenbaum Bond Senecal+ where she worked next. Her remarkable achievement at the firm was helping BMW to bring The Ultimate Driving Machine back to the market. After joining CP+P in 2015, she raised her creativity a notch higher. She is accredited for successful marketing campaigns, such as Kraft Mac & Cheese, NBA 2K, and Letgo. According to Bloomberg, this year, she forms the list of 100 Most Creative People in Business for her ability to strengthen her clients’ brands.
Creating Workable Strategic Conversations
Lori Senecal believes in empowering employees in having innovative minds. As a CEO at Kirshenbaum Bond Senecal+, she took the staff through a venture capital course. She aimed to plant an entrepreneurial seed in them that would in turn compliment the business model of the firm. Engaging employees in conversations about a company’s goals has been a challenge for many enterprises. Two-thirds of companies fail at implementing change programs according to a survey done by John Kotter in Leading Change over two decades ago. The figures proved true in 2008 following a study by McKinsey & Co. The reason for the failure stood out as the approach adopted by the firms in motivating employees.
Successful strategic conversations are those that include input from both the employer and staff. One way of ensuring such conversations is by letting employees provide ideas on the strategies of the firm. Employers could also create an amicable environment for discussions. The company should be ready to offer mentorship and guidance wherever needed and be sure to put into account the suggested ideas. For employees to fully-use their innovation, employers need to explain the company’s goals and visions. On YouTube, you can watch her full speech at the 3% Conference.
About Lori Senecal
Senecal can accredit her success in the marketing arena to her background training. She is a former student at McGill University where she studied marketing and finance.
Lori Senecal has been recognized by Ad Week for her remarkable marketing skills. Her awards include the Quantum Leap Award.