How Fabletics Has Used Online Word of Mouth to Stand Apart From Other Brands

Starting out as a new offering in the competitive world of women’s fashion, Fabletics had the celebrity power of spokeswoman Kate Hudson to help the brand stand out in a crowded marketplace, but not much else. To create a distinctive narrative for the brand and increase consumer confidence in the product, Fabletics used the power of crowd promotion. This approach worked across several channels to connect with consumers, making the brand an unprecedented success.

 

One of the ways that Fabletics encouraged consumer confidence was through reviews on popular sites where potential consumers were likely to visit. These reviews helped consumers feel confident about the quality of clothing they would receive, the speed of shipping and the price of the monthly subscription service. With firsthand reviews from customers who had already tried the athletic wear offered by the company, new buyers felt less hesitation signing up for the service. This removed some of the common objections potential customers may have had about signing up for this new product.

 

Another tool used by the Fabletics brand is promotion on social media channels. In addition to creating high quality social media posts that showed Kate Hudson herself wearing the clothes, the brand encouraged real users to post pictures of themselves on social media channels. This helped potential customers of all sizes see that the clothing could work on their body shapes, not just ones similar to Hudson. Using hashtags and clever promotions, the brand grew to enjoy a large and active social media following.

 

This use of everyday tools to connect with fans is part of what has helped Kate Hudson transition from movie star to fitness wear business woman. With an approachable image and personal brand, the mom of two was a perfect choice to partner with Fabletics and bring it to success. Her casual, athletic everyday style helped give her endorsement of the brand authenticity that resonated with consumers.

 

New customers who want to get started with the Fabletics monthly subscription service can begin by taking a quiz on the Fabletics website. The Lifestyle Quiz asks questions about what kind of workouts the user plans on doing, her personal style and favorite colors or patterns. Using the information provided, the service chooses the right outfits to send the customer each month. This helps the customer get an unlimited supply of athletic wear at an affordable price, without leaving the comfort of home.

Meet Barbara Stokes; CEO of Green House Structure, Alabama

Barbara is not an ordinary leader; she brings a lot to the table especially to Alabama Disaster relief Construction Company. Barbara started her journey to success by broadening his knowledge at Mercer University. She studied physics and biomedical engineering and graduated in 2001. During her time in college, she also studied other additional courses. They include technical communication, Thermodynamics, manufacturing, and management. Barbara started to work at booing and Pisces Corporation where she gained vast experienced in government contracting.

Currently, Barbara Stokes is the Chief Executive Officer of Green Structure Homes of Alabama, LLC, or GSH. This is a company that deals with disaster relief construction. It was founded in 2008 by Scott Stokes and Barbara Stokes. It is based in Huntsville, Alabama. The company’s primary goal is to offer a range of solution to either government sectors or private-based clients. This involves designing, building delivering and offering onsite of mobile, residential and commercial structures. It focuses on using unique techniques to bring out the best in their work. This includes state-of-the-art, engineering techniques, proprietary design, and manufacturing techniques. With over 30 years experience in disaster management, Barbara and his team have brought proven leadership to destruction relief industry through GSH. Read more at Business Insider.

Recently, GSH leaders announced to have created new job opportunities that are located in eight different states. This includes North Carolina, Minnesota, Texas, Alabama, Virginia, Louisiana, Pennsylvania and Florida. Most of the jobs are in the manufacturing industry. Creation of these posts was highly enabled by the contract awarded by FEMA to GSH of Alabama. It was worth $28.5 million. According to Barbara Stokes, the investments made in the eight states are very exciting. The company aim to focuses on directly and indirectly accelerating the rate of job growth in the eight states. Read more about Barbara Stokes at WDRB.com.

Barbara vast experience in disaster management has extensively impacted in enhancing great leadership to GSH. Her signature accomplishment includes leading prominent organizations in the relief construction. Also, a lot of contracting activities have been accomplished under her leadership. When Barbara is not working at GSH, she likes to volunteer her services to the community of Huntsville. Also; Barbara is a mother of three children and loves to spend time with them.

Read: http://www.cullmantimes.com/archives/green-structure-homes-alabama-to-be-cullman-s-newest-industry/article_5fc0baef-94dc-5d12-b35f-64a6caa41081.html

Oncotarget And The Development of Thyroid Cancer Cures

There are many articles today that you can read about Oncotarget, but many of them could probably be just write-ups that have nothing really good to say. Most of these articles are written by fledgling writers who are paid to do so.

In this article, we will address that and solve the issue by only offering you what we think you really need. We want to offer you the essentials. We want only to offer you the things that will be useful to you. How? Just read below for more of the info. Listen to Oncotarget podcast on Player.FM.

The Latest Report From ResearchGate

There are so many things happening in the research efforts of Oncotarget, but one of the latest and most updated things today would be the one about FOX06.

In the ResearchGate website, it is reported that one one of the many factors that contribute to FOXO genes and to carcinogenesis in the breast would have a lot to do with FOX06, which are the basic transcriptional factors in mammals.

There’s a lot of statistical analysis brought about by the study, and one of them would involve the role of FOXO family in understanding the roots of breast cancer. It is also in the research from ResearchGate about Oncotarget that you can read about the expression of breast cell lines and breast tumors in the human body. Listen to Oncotarget podcast on Stitcher.

Oncotarget’s Research on Thyroid Cancer

Other than the discussion on the role of FOXO gene expression, you may probably already heard about the involvement of Oncotarget in finding new therapies for thyroid cancer.

This new set of therapies from Oncotarget was reported from Eureka Alert, and in the report, it is shown through a Harvard Medical School report that an FDA-approved drug called palbociclib has been used as a breast cancer therapy for those who want to have better options. Cancer patients who need a respite from the drugs they’re taking that have been proven ineffective can see a lot of good from this new introduction presented by Oncotarget.

That said, there are so many things that can still be expected in thyroid cancer therapy, and it’s good to know that we have Oncotarget who will feature each and every one of them.

Follow: https://twitter.com/oncotargetjrnl?lang=en

End Citizens United Campaigns For Jay Hulings

There is no season of goodwill in politics and End Citizens United are determined to show this by endorsing the candidates they hope will overcome the problems seen in the use of major funding for political groups across the nation taking advantage of the Citizens United decision of the Supreme Court in 2010. In 2016, End Citizens United decided the Democratic Party was more representative of the ideals the political action committee stands for in limiting the influence of billionaire donors to the various causes these individuals hope to implement for their own good in the future.

The names of 20 of the biggest recipients of major donors funding were revealed at the start of December 2017 by End Citizens United who has vowed to financially back many of those who are named on the list including conservative heavyweights Paul Ryan and Ted Cruz. The two leaders of the Republican Party are joined on the list by Texan Representative Will Hurd who is facing a battle with the End Citizens United endorsed Jay Hulings as he takes on a politician backed by a number of special interest groups and billionaire donors. The fact Congressman Hurd also voted for the 2017 Tax Reform Bill has only added to the desire of End Citizens United to aid in the electoral defeat of the Texan conservative.

One of the main reasons for the endorsement of Jay Hulings is his history as a federal prosecutor renowned for battling against corruption and major corporations attempting to have an influence on the political future of the Lone Star state. As part of the naming of the “Big Money 20”, End Citizens United vowed to continue to fight against the continuing decision by the conservatives named to put the needs of special interest groups ahead of those of the people of the state.

End Citizens United President, Tiffany Muller revealed Jay Hulings has spent a large part of his career looking to end the special interests of many of the politicians of the state who are not looking to develop the needs of the people of the state. Around 2,000 members of the End Citizens United group have been contacted to assist in building a better future for the people of the state by adding to the campaign fund for the Democrat who is hoping to aid in reversing the Citizens United decision.

To know more visit @: mothershipstrategies.com/case-study/end-citizens-united/

The Real Estate Defined With Boraie Development

A New Jersey firm has initiated a housing project in Atlantic City. During the recession, Atlantic City was arguably one of the worst hit crippling growth. This led to a deterioration of the gaming industry immensely. However, on a more positive side is the fact that this move paved the way for more real estate projects to thrive.

According to Patch, the project is set to be complete by summer by Boraie Development. Named The Beach at South Inlet, the project will have a total of 250 units. The complex is worth an approximate of $81 million. This is a project which will see the city have the first market-rate housing project in the last 25 years.

Its location is centrally positioned as it will be surrounded by Pacific, Connecticut, Atlantic and New Jersey Avenues. Some of the exceptional social amenities will include a gym, an indoor residential lounge, and a swimming pool.

The city is set to continue growing as more structures come up. The President at Boraie Development, Sam Boraie is convinced that urban housing is what the newer generation of clients prefers. The Beach at South Inlet is bound to serve a larger population of people who work in Atlantic City.

Research has been done, and a discovery made; that over 50% of the houses in the city are more than 40 years old. This project is one that will bring a modern touch to the city and open up its growth potential. With such a move, Atlantic City is poised for more developments in the industry as more firms will come up with mega projects.

Based in New Jersey, Boraie Development specializes in the real estate industry. When starting out in, the company began planning on how to develop New Brunswick. They have been in business for over four decades. The company started by buying vacant, forsaken building in Albany Street which they later developed into the Albany Street Plaza Tower One which comprised of office spaces. Later on, they built Tower Two adjacent to the previous tower.

As a bid to grow the town, Boraie Development built the One Spring Street Condominium which was 25 stories. One of the key features was the 400-space parking garage and outdoor space which was suitable for a barbecue. The company’s head is Omar Boraie, seconded by Wasseem who is the vice president. Omar believes that luxury apartments are what will keep the town growing. Check out his website boraie.com

Dr. Mark Holterman is a Hero in So Many More Ways than One

Dr. Mark Holterman has made a major impact in the pediatrics medical field. So much so that he has been deemed a child hero by many. In 2011 he began working as a professor at a university. In addition, he is employed as a surgeon by the Advocate Christ Children’s Hospital. He has been a licensed surgeon for more than 20 years.

Though his professional achievements are astounding he is called a hero for more than just being a pediatric surgeon. He is a passionate philanthropist who is involved in several charitable organizations. He is heavily involved with the International Pediatric Specialists Alliance for the Children of Vietnam (IPSAC-VN). On top of that he is a member of the ADA (American Diabetes Association), a non-profit organization to the advancement of diabetic research. Read more about his interview at ideamensch.com.

Holterman is also involved in the research of regenerative cell therapies. In fact, he is the co-founder of the Alliance for the Advancement of Cellular Therapies (AACT). He is also credited as one of the founders of Hannah Sunshine Foundation. The foundation, like many others Holterman has his hands in, is a non-profit. It focuses on the research and use of regenerative cell therapies for children with rare diseases.

Learn: https://markholterman.wordpress.com/

For his work Holterman has received much recognition and praise for a variety of achievements. He was one of the lead surgeons in a procedure that successfully transplanted a trachea into a 2 1/2 year old Korean child. Many people agree that he is one of the best doctors in the U.S.

Dr. Mark Holterman is the gold standard in his profession. His professional credentials should inspire others to lend a helping hand to their fellow man. Not only is he a great physician but he is even more amazing for his humanitarian efforts. Showing he has a true desire to help others in need. The world needs more heroes like him. Read more Q&A at Interview.net with Dr. Mark Holreman.