AI technology is the simulation of human intelligence process by machines and computer systems. In this specific article, the focus is on how AI technologies are shaping up the future of marketing and e-commerce. According to Drum network, the market can be complicated with the launching of new marketing tools and techniques. Artificial intelligence technology has also influenced the approach of handing appliances at home.
AI technology has changed and improved how a customer uses the visual search system. Today customers just take a picture of the product they want, analyze the object and then submit it. In this way, shoppers can find the image of the similar product that they are looking for. This is unlike before when shoppers had to use a text-based search in the search field for an object they want to purchase. The disadvantage was that one had no visual image of the product they wanted to purchase. A good example of the use of visual search is companies that have applications which allow users to take photos of the objects they want in the real world and locate them in the company catalog.
Voice search is the ability to find what one is shopping for using speech. In addition to the use of images in the shopping, shoppers are slowly adapting voice search. Voice search uses AI technology to comprehend what is spoken and get better at speech recognition and used phases. With the popularization of voice search has enabled shoppers’ e-commerce retailers to re-optimize their pages so as to handle voice-based searches. A study shows that by 2020 all searches will be voice-based.
In marketing AI technology has changed the digital marketing greatly; messages can be sent to a target group, offering relevant content. This has also seen the creation of different communication channels. This is in accordance with the target group; there has also been the creation of websites and applications that can be accessed through our mobile phones. This also allows the satisfaction of customer services where a customer can give a feedback and share their preference.
AI technology is providing customers with seamless speed and excellent customer analysis. This has been achieved by personalizing a customer’s personal experience. With this trend, e-commerce will become more prevalent and automated. Already some companies are using virtual experiences and Chabot.
Through AI technology sales and marketing can be easily merged. It is through predictive analytics that new opportunities for markets and sales have been created. Most of the successful businesses are those whose markets have been optimized. A study shows that by 2020 the most grown business entities are those that will have optimized their effectiveness to the detriment of customer experience and satisfaction.