Why Luiz Carlos Trabuco Cappi Is The Face Of Bradesco

The financial sector in Brazil has experienced robust growth in the last three decades because of drastic reforms in the manner in which financial institutions conduct their affairs.

Bradesco is one of the most popular financial institutions in Brazil and its recent success is attributed to the remarkable leadership skills of its current president and CEO, Luiz Carlos Trabuco Cappi. Luiz has been a loyal employee at Bradesco for more than five decades and that is why he is a role model for most upcoming bankers in Brazil. He has seen Bradesco grow from ordinary bank to the second largest financial institution in Brazil. His high position has enabled him to handle many high profile financial and credit operations at the bank.

As a top banking professional, Luiz Carlos Trabuco Cappi has always had the privilege of interacting with some of the top political and business leaders in the country. He is a respected authority in the industry and that is why he is always cited by some of the leading financial newspapers and magazines in Brazil. Bradesco has the second largest market share in the Brazilian banking and financial industry, and this is attributed to the many effective strategies that have been put in place by its top leadership.

Luiz Carlos Trabuco Cappi is one of the longest serving employees at the bank, and this means that he has a good understanding of how most departments at the company operate. He has vast experience in strategic areas such as marketing and private pension but is also knowledgeable on most matters concerning the financial industry. Luiz Carlos Trabuco Cappi made history when he became the youngest ever vice president at the bank at the age of 47. This was not a surprise to Bradesco’s top leadership because Luiz had earned his promotion by performing well in his previous positions.

In addition, his loyalty and commitment to duty made him the most suitable candidate for that position at that time. Bradesco is a large financial institution with various segments that offer a wide range of financial services. Bradesco Seguros is the insurance segment of the bank that was once headed by Luiz Carlos Trabuco Cappi. Luiz managed to grow the segment’s overall profits by 9% after increasing its market share by 2%.

Luiz Carlos Trabuco Cappi attended the University of Sao Paulo where he graduated with a bachelor’s degree in philosophy and a postgraduate degree in socio-psychology. He completed his elementary education in Amador Aguiar, Marília (SP) before moving to Sao Paulo for his University education. He joined Bradesco as a junior clerk in his home town of Marilia where he diligently served at banks agency in the area before moving to Sao Paulo. He is always calm and focused on his responsibilities, and that is why he has been able to rise to the bank’s top leadership. It is very interesting to know that a person that studied philosophy at the university has been able to excel in the banking industry.

Most bankers studied courses like engineering, commerce, accounting, and finance at the university, but Luiz learned a lot of things while on the job. His journey to Bradesco’s top leadership has been remarkable. He was made the banks’ marketing director in 1984 and served in the position for eight years before he was appointed as the head of Bradesco’s private pension segment. Luiz was later appointed as vice president and member of the Bradesco’s board of directors in 1999 before becoming its president in 2003. He has since them made a major contribution towards Bradesco’s current position in the market.

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