Since the beginning of Fabletics and the JustFab branding of many different things, Adam Goldenberg has done what he can to make sure that people are getting what they need from the company. He wants to make sure that he is offering a convenient experience to the people who he works with. Because of this, he recently changed the name of the company that houses all of the Fabletics and JustFab companies. To take a deeper look at this, we will look at all of the ways that the companies work so that it will make more sense to understand the name change that the company went through.
When people visit Fabletics, they are visiting a site that is very technology-dependent. The site operates using technology and the processes behind the site are also dependent on technology. According to entrepreneur.wiki, this is how the style quiz works and also how people are able to get the perfect outfits for themselves. There are many things that go into the style quiz and that all involves technology working in the way that it should. The first half of the business is all related to tech and what the company offers to people. It makes up a huge part of what they are able to do.
The other part of the company that actually works for the customers is the style aspect. They are able to find the best styles and offer them to customers. They use people like Kate Hudson to help them figure out what is in style and what works best for the companies. Because of the idea behind Fabletics and JustFab, they have both been able to see that style is a great opportunity for everyone who is doing different things and who has the ability to make sure that they are getting what they can out of the experience.
The combination of these two things is the core part of the business. Adam Goldenberg knows that it is a key thing that goes into the business and also uses it to make things better for all of the people who he works with. Because of this, he has done what he can to make sure that people know that is what the company is about. By renaming the company TechStyle, Goldenberg is offering a better branding opportunity for every one of the companies under the umbrella of Techstyle so that they can succeed.
Learn more about Adam Goldenberg: http://video.cnbc.com/gallery/?video=3000543492